I checked out the launch of Dealbreaker today; the new finance gossip blog by Gawker founder Elizabeth Spiers. So far so good. It holds promise as a jossip rag for the shadowy and discreet Wall Street community. But the introduction of Muffie Benson-Perella as the blog's new gossip columnist was quite right on. This supposed blue-blood twit is, seemingly a work of ficition. But the intro post by Muffie clearly fooled many readers and a firestorm of indignant readers posted their thoughts! Very fun and creative.
